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Peter Shaw J.A. Raise Your Game. How to succeed at work

The pressures on… Youve just won a big promotion and your new boss has high expectations. You have an important meeting and want to make a constructive impact. Youre thinking of restructuring the team and need to show clear leadership. You know youre capable of so much more and need to grasp the opportunity. Meanwhile, youre drowning in a sea of unanswered email and voicemail… How can you raise your game and achieve your full potential? Peter Shaw, professional coach and author, shows how combining self-belief with practical action creates the basis for powerful change, helping you step up to the next level. Learn how to identify your strengths, take bold but calculated risks, build your network of supporters, convert your critics, live your values and find fulfilment and joy.

1910.16 РУБ



Audrey Pavia Horse Health and Nutrition For Dummies

Want to know the best ways to care for your horse? Horse Health and Nutrition For Dummies gives you up-to-the-minute guidance on keeping horses healthy at all stages of life. It provides the latest information on equine nutrition and healthcare, explaining how your horse’s body functions and how to keep it in good working order. Packed with practical advice on equine first aid and alternative therapies, this completely practical, plain-English guide explains exactly what to feed your four-legged “hayburner” and how much. You’ll find out what kind of preventive care is vital to keeping your horse in good physical shape and how to recognize signs of illness when things go wrong. You’ll get the low-down on the diseases and conditions most likely to plague the domestic horse and find help in deciding whether to treat problems yourself or call the vet. Discover how to: Manage your horse’s diet House your horse safely and comfortably Tend to the daily details of horse care Examine coat, eyes, hooves and manure Identify, control, and prevent equine diseases Understand links between horse behavior and health Practice good horse nutrition Grow your own horse food Cover horse-health-care costs Breed your horse Care for pregnant mares and newborns A healthy horse is a happy horse. Keep your horse fit with a little help from Horse Health and Nutrition For Dummies, and you’ll be happy too!

1683.67 РУБ



Audrey Pavia Rabbits For Dummies

Your hands-on guide to being a responsible rabbit owner Want to raise a happy, healthy bunny? This practical guide gives you everything you need to know to successfully adopt, nurture, live with, and love a rabbit. From choosing a rabbit and preparing its home to training, healthcare, and having fun with your bunny, you get a wealth of expert tips that will have your rabbit (and you) hopping with joy! Jump into bunny basics – decide whether a rabbit is the right pet for you, discover the different breeds, and find out the best places to adopt your bunny Take care of creature comforts – from housing and grooming to feeding and healthcare, provide the best care for your friend Practice bunny «psychology» – understand bunny body language and sounds, handle behavior issues, and train your bunny to do tricks and use the litter box Enjoy the wonderful world of rabbits – play games with your bunny, join clubs and organizations, show your rabbit, and make traveling with bunny easy Open the book and find: Informative photos and illustrations Detailed breed descriptions How to think like a rabbit Tips for handling bad bunny behavior The latest on organic cuisine and homegrown feeding options Games to play with your rabbit How to live with an indoor bunny (which is recommended!) Ten signs that require emergency action A bunch of bunny resources – from rescue groups to registries to Web sites

1300.08 РУБ



Audrey Pavia Horses For Dummies

Features new full-color photos and online resources Train, care for, and have fun with your horse If youre crazy about horses, this hands-on guide is all you need to giddy up and go. Featuring updates on breeds, boarding, nutrition, equipment, training, and riding, as well as new information on various equine conditions, this resource shows you how to keep your horse happy – and take your riding skills to the next level. Discover how to * Select the right horse for you * Feed, groom, and handle your horse * Recognize common horse ailments * Have fun in the saddle * Get involved in equestrian competitions

1760.23 РУБ



Carol Amato A. Backyard Pets. Activities for Exploring Wildlife Close to Home

Get to know the amazing creatures right outside your door! What do toads like to eat? Why do crickets sing? Why does a firefly glow? If youve ever longed to know more about the habits of the animals and insects that live in your backyard, heres the book youve been waiting for! With Backyard Pets, youll find out how to catch and care for lots of different, easy-to-find critters, from terrific toads to slithering slugs. Youll perform all sorts of investigations and activities, including discovering how snails eat and how caterpillars protect themselves, before you return your newly found pets safely to their natural home. And youll even find out how to attract birds and butterflies to homemade feeders and gardens so that you can observe them every day as they go about their amazing lives. As you take care of your pets, youll learn how to interpret fireflies signals; how to entice worms from their burrows with sound; and how to make birdfeeders, hummingbird gardens, and toad abodes. Along the way, youll discover lots of fascinating facts about the lives of these clever critters-from what their favorite foods are to how they see, hear, and move, and even how they help the environment.

1143.87 РУБ



The Office Cabinet Business Continuity For Dummies

The easy way to ensure your business is prepared for anything If disaster struck, could your business continue to operate? It might be a fire, flood, storm, technical failure, or a quality control failure – whichever way, how can you minimize the risk of disruption to your business? Business Continuity For Dummies clearly sets out how to identify the risks to your organization, how to create your own BCM plan, how to apply BCM in practice and what to do if the worst does happen. Assess and minimize the risk of disruption to your business Create your own business continuity plan Apply business continuity in practice What are you waiting for? Take action now to ensure the survival of your business with Business Continuity For Dummies.

1721.95 РУБ



Vanessa Rowsthorn Organise Your Money. Be Financially Free

You don’t have to earn megabucks or have a degree in economics to gain control of your finances. Organise Your Money will show you how to set financial goals, move out of debt and start saving for the future. Learn how to take control of your financial destiny and make your money grow. Authors Vanessa Rowsthorn and Nina Dubecki of moneygirl.com.au are passionate about inspiring women to get smart about their money.

445.69 РУБ



David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. Youll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps. Shows how to develop a realistic business and financial model based on market data Explains how to identify and pursue new opportunities, raise capital, and build growth strategies Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.

1463.31 РУБ



Joe Kraynak Food Allergies For Dummies

Are you constantly worrying about what you or your loved ones eat? Is every dining experience an episode of anxiety for you? Being allergic to different types of food not only ruins the experience of eating, it can lead to dangerous, sometimes lethal, consequences. With Food Allergies for Dummies, you can feel safer about what you eat. This concise guide shows you how to identify and avoid food that triggers reactions. This guide covers how to care for a child with food allergies, such as getting involved with his/her school’s allergy policies, packing safe lunches, and empowering him/her to take responsibility for his allergy. You will also discover: The signs and symptoms of food allergies How to determine the severity of your allergy Ways to eat out and travel with allergies How to create your own avoidance diet Ways to enjoy your meal without allergic symptoms How to prevent food allergies from affecting your child The latest research being done to treat food allergies Food Allergies for Dummies also provides an in-depth chapter on peanut allergy and how to spot traces of peanut in your food. With this book, you will feel safer and more comfortable while you eat. And, with plenty of helpful resources such as Web sites and allergy-friendly recipes, you’ll hardly have to worry about your diet!

1530.55 РУБ



Steve Starling Fishing For Dummies

Created especially for Australian customer! This book puts more fish on your line! Want to dangle a line anywhere in Australia or New Zealand? On the way to becoming a successful angler, discover how to choose your tackle confidently, master rigs and knots, read your fishing environment, cast efficiently and take home more fish for the table – all while fishing with safety and sustainability in mind. Find expert guidance – absorb Steve Starlings insider knowledge of fishing to develop your angling skills Build your fishing kit – discover how to choose the right tackle for the right fish, competently and without waste Increase your fishing knowledge – take advantage of myriad tips about constructing effective rigs Hone your craft – match your bait to the fish, cast with ease and reel em in Take on sustainability – immerse yourself in the new age of fishing; catch only what you need Prepare your catch – improve your skills in all areas of fish preparation, from gutting to filleting with ease Cook like a pro – practise the art of simplicity in the kitchen to retain and release those wondrous fish flavours Investigate ten top fishing spots – take a trip to Steve Starlings top fishing spots in Australia and New Zealand Open the book and find: How to target Aussie/Kiwi saltwater and freshwater fish Techniques to rig your gear likea pro Pointers on selecting the best baits, lures and flies Ways to tie reliable knots – in all weathers and in the dark Tips on casting all types of fishing tackle The right way to release your fish Ideas on how to contribute to fishing sustainability A guide to your own style of angling: Jetty rat, estuary or …

1402.1 РУБ



D. Coile Caroline Pomeranians For Dummies

It’s easy to see why you fell in love with the idea of adopting a Pomeranian. Distinguished by its vivacity, intelligence, extroversion, and fierce loyalty to its family, this tiny canine can make an excellent companion…for the right person. As with any breed, or dogs in general for that matter, it’s important for you to know what to expect when you take a Pom into your life. Whether you’re a new or an aspiring Pom owner, Pomeranians For Dummies fills you in on everything you need to know to find, choose, raise, care for, and have a ball with a member of that outstanding breed of dog. From finding your canine soul mate to breeding Pomeranians for show or companionship, award-winning dog author and renowned dog psychologist, Dr. Caroline Coile covers all the bases, including how to: Decide whether the Pom is right for you Find a good Pom breeder Select the perfect Pom for you Make sense of your Pom’s behavior Train your Pom Keep your Pom happy, healthy and well-groomed Know what common health problems to look for Take your Pom on the road Illustrated with dozens of heart-melting photos of Poms in-action, Pomeranians For Dummies helps you to guarantee that you and your little buddy have a long, happy life together.

1300.08 РУБ



Michael Roizen F. You: Being Beautiful: The Owner’s Manual to Inner and Outer Beauty

Multi-million-copy bestselling authors Drs Michael Roizen and Mehmet Oz show you how to look and feel fabulous your whole life long. Packed with excellent information and surprising advice, this is the definitive resource on how to use modern science to take care of every part of your body.Michael F. Roizen, M.D. and Mehmet C. Oz, M.D., the number 1 bestselling authors of YOU: On a Diet and YOU: The Owners Manual, delve deep into the modern notion of beauty, showing you how to use the latest science to keep each part of your body beautiful, from head to toe, in the modern fast-paced world.Written with their characteristic humour and clarity, this will be another tour de force from Americas favourite doctors.

116.67 РУБ



Keith McCormick SPSS Statistics for Dummies

The ultimate beginners guide to SPSS and statistical analysis SPSS Statistics For Dummies is the fun and friendly guide to mastering SPSS. This book contains everything you need to know to get up and running quickly with this industry-leading software, with clear, helpful guidance on working with both the software and your data. Every chapter of this new edition has been updated with screenshots and steps that align with SPSS 23.0. Youll learn how to set up the software and organize your workflow, then delve deep into analysis to discover the power of SPSS capabilities. Youll discover the mechanics behind the calculations, perform predictive analysis, produce informative graphs, and maximize your data, even if its been awhile since your last statistics class. SPSS is the leading statistical software for social sciences, marketing, health care, demography, government, education, data mining, and more. This powerful package gives you the tools you need to get more out of your data, and this book is your beginner-friendly guide to getting the most out of the software. Install and configure SPSS and learn the basics of how it works Master the process of getting data into SPSS and manipulating it to produce results See how to display data in dozens of different graphic formats to fit specific needs Make SPSS manufacture the numbers you want and take advantage of the many analysis options Discover ways to customize the SPSS interface and the look of your results, edit graphics and pivot tables, and program SPSS with Command Syntax Statistical analysis is crucial to so many industries, and accuracy and efficiency are crucial. SPSS offers you the capability to deliver, but you still must know how to take utmost advantage of the tools at your fingertips. SPSS Statistics For Dummies shows you how to handle data like a pro, with step-by-step instruction and expert advice.

2232.35 РУБ



Greg Bach Coaching Football For Dummies

Few experiences are more rewarding than coaching a youth football team. Your journey through the season will be packed with moments that make you smile and that you and your players will remember for the rest of your lives. But what if you’ve never coached before? No worries! Coaching Football For Dummies is the fun and easy way to tackle the basics of coaching youth football. This friendly guide shows you how to teach your players effectively, regardless of their age or skill level, and lead your team to victory—even if you’re a first-time coach. You’ll discover how to: Develop a coaching philosophy Teach football fundamentals Encourage good sportsmanship Improve your team’s skills Ensure safety on the field Communicate effectively with parents Packed with valuable information on preparing your game plan before you even step on the field, this hands-on resource gives you expert guidance in building your coaching skills, from evaluating your players and running enjoyable, productive practices to working with all types of kids—uncoordinated, shy, highly talented—at once. You’ll find a variety of fun-filled drills for teaching everything from tackling and blocking to running and catching, as well as advanced drills to take your players’ skills up a notch. You’ll also see how to: Conduct a preseason parents’ meeting—an often overlooked aspect of coaching Gather the necessary gear and fit the equipment to your players Raise the level of play on offense, defense, and special teams Take steps to avoid injuries Deal with discipline issues and problem parents Make critical half-time adjustments Transition to coaching an All-Star Team Complete with tips for working with parents, keeping your players healthy, and leading your team effectively on game days, Coaching Football For Dummies is all you need—besides a whistle and a clipboard—to navigate your players through a safe, fun, rewarding season!

1530.55 РУБ



Patricia Macnair IBS For Dummies

The book manages to be comprehensive, easy-to-follow, hugely informative – and quite funny too (refreshing for a health title…) Mail on Sunday, You Magazine Understand Irritable Bowel Syndrome, and take control This reassuring guide to all aspects of IBS explains how to recognise and manage a wide range of symptoms, and understand the physical and emotional triggers of this frustrating condition. Inside youll find expert guidance on the latest conventional and alternative treatment methods alongside information on nutrition, diet, and exercise, helping you to tailor your treatment to suit your needs, take your mind off your IBS, and live life to the full. Discover how to: Understand the triggers and symptoms of IBS Get an accurate diagnosis and the right medical help Incorporate diet and exercise into your treatment plan Benefit from relaxation and stress-management techniques Live and work with IBS

1913.35 РУБ



Trish Power DIY Super For Dummies

Taking control of your super is easier than you think Now in its third edition, DIY Super For Dummies contains all the expert information and advice you need to confidently set up and manage your fund, navigate the ever-changing super rules, and invest your fund wisely. Written in the straightforward but fun language that has defined the For Dummies brand for more than twenty years, this friendly and easy-to-follow guide helps you figure out if DIY super is the right way to go for your unique circumstances, shows you how to establish a self-managed super fund, highlights the many ways to contribute to your fund, considers how to make the most of the super tax incentives, and so much more. With comprehensive new content explaining recent super changes announced by the government, and guidance on SMSF changes that have occurred since publication of the previous edition, DIY Super For Dummies gives you unprecedented and independent information to help you make informed decisions about your DIY super fund, empowering you to develop a successful long-term plan for retirement. Explores how much super is enough for a comfortable retirement Explains the super rules and opportunities in plain English, and outlines how to create a SMSF in ten steps Delves into the costs of running a SMSF, and steers you through your funds super CART (Compliance, Administration, Reporting and Tax obligations) Explains how to pay a tax-free pension from your DIY super fund Offers sensitive and authoritative information on how to take care of your family after youre gone Take control of your retirement plans! —let DIY Super For Dummies arm you with the tools you need to set up and run a SMSF, and help you create a comfortable retirement.

1724.43 РУБ



Grant Butler Think Write Grow. How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books More

In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas into effective communication. 3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile. Key features: Shows you how to go from expert to influential thought leader Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australias largest corporate writing firm. Explains techniques used by politicians, public figures and the CEOs of our biggest companies. Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.

2679.59 РУБ



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381.17 РУБ



Stephen L. Nelson Quicken 2011 For Dummies

The classic guide to the leading personal finance software—completely updated! As the number one personal finance software on the market, Quicken empowers you to take control of your personal finances quickly and effortlessly. Providing you with a thorough update of all the latest features and enhancements to the new release of Quicken 2011, Stephen Nelson shows you how to track your day-to-day finances, better manage your investments, evaluate the tax implications of your financial decisions, and much more. Veteran author Stephen Nelson provides a thorough update to his classic bestseller on the number one personal financial management planning program Shows you how to track your day-to-day finances, better manage your investments, boost your personal savings, be more responsible with your spending, tackle debt, and more Presents a fun and friendly approach to a topic that many people find intimidating or overwhelming and quickly and easily helps you take control of your personal finances Whether youre a first-time Quicken customer or looking to take advantage of the updates the latest release has to offer, Quicken 2011 For Dummies offers a straightforward-but-fun approach to this popular personal finance software.

1594.35 РУБ



Aldridge Paul Practical Emergency and Critical Care Veterinary Nursing

Your step-by-step guide to key emergency and critical care procedures and hands-on nursing care. Whether you need to know how to prioritise your response to a patient with multiple injuries, or you need a quick practical guide to fluid therapy, this is the go-to resource. Colour photographs of real life cases take you through the procedures and after-care, detailing essential skills. This book provides vital information for emergency and critical care situations, whether you’re looking for confidence in handling emergency cases in a first-opinion practice, or a relevant, succinct guide for an emergency clinic. Be inspired to become more confident in your clinical skills and abilities, and learn how to apply your existing skills to an emergency situation. A companion website provides additional resources useful in the management of emergency and critical patients. Visit the website to find information charts and video clips of procedures. Written by a veterinary nurse and a veterinary surgeon who work together in the largest UK emergency clinic, this book is a practical, how-to manual with a nursing focus. Suitable as a complete reference for nurses studying towards qualifications, or as a practical guide for daily use by veterinary nurses working in veterinary emergency and critical care.

4903.81 РУБ



Paul Mladjenovic High Level Investing For Dummies

Enhance your investment portfolio and take your investments to the next level! Do you have an investment portfolio set up, but want to take your knowledge of investing a step further? High-Level Investing For Dummies is the resource you need to achieve a more advanced understanding of investment strategies—and to maximize your portfolios profits. Build upon your current knowledge of investment, particularly with regard to the stock market, in order to reach a higher level of understanding and ability when manipulating your assets on the market. This approachable resource pinpoints key pitfalls to avoid and explains how to time your investments in a way that maximizes your profits. Investing can be intimidating—but it can also be fun! By building upon your basic understanding of investment strategies you can take your portfolio to the next level, both in terms of the diversity of your investments and the profits that they bring in. Who doesnt want that? Up your investment game with proven strategies that help increase profits and minimize risks Avoid common pitfalls of stock speculating to make your investment strategy more impactful Understand how to time the market to maximize returns and improve your portfolios performance Uncover hidden opportunities in niche markets that can bring welcome diversity to your portfolio High-Level Investing For Dummies is the perfect follow-up to Stock Investing For Dummies, and is a wonderful resource that guides you through the process of beefing up your portfolio and bringing home a higher level of profits!

1721.95 РУБ



Stephan Bodian Meditation For Dummies

Take an inward journey for a happier, healthier, more productive life Meditation relaxes the body, calms the mind, improves mental clarity, reduces stress and enhances overall health and well-being. Ideal for novices as well as experienced practitioners looking to expand their horizons, this portable edition of the bestselling Meditation For Dummies gives you dozens of techniques, practices, and specific meditations, along with tips on how to get the most out of meditation in your everyday life. Learn the basics – get step-by-step instructions for a variety of meditations, starting with how to sit, what to focus on and how to stop your mind from racing Fine-tune your meditation – discover how to tailor your practice to your unique needs and life situation, and how to troubleshoot common problems Put meditation to work – learn how to extend meditations benefits to every area of your life, from performing more effectively at work, at play and even in the bedroom, to promoting your spiritual growth Open the book and find: How to sit, what to wear and how to breathe Ways to improve your mental concentration Tips on tuning into your body Tried and tested methods for replacing negative patterns of thought Guidance on dealing with fear and self-doubt Meditations for stress reduction, healing and performance enhancement Ways to develop your own meditation practice Learn to: Embrace meditation and improve your mood Find your focus Overcome difficult emotions and everyday problems Slow down and enjoy life

1370.85 РУБ



April Helm Leigh Genealogy For Dummies

The fun way to research your family history Genealogy For Dummies, 8th Edition covers everything you need to know about starting a genealogical research project—including where and how to find information, how to communicate with other online genealogists, how to leverage social networking sites and apps, how to add digital images to your family tree, and how to build your own site for sharing information. It also explains the use of compiled genealogies, U.S. Census information, and public access catalogs. Brand new to this edition is content on how to conduct genealogical research on the road, and on how to take this research and integrate it into the data found at home. It also contains new information on DNA research and testing, new geocoding applications to record geographic data into a genealogical database, and other new technologies. The book covers which apps are worth your money, and how to get the most out of them. Use the latest tools to research family history Create your own site to showcase your family tree, digital images, and compiled genealogies Get access to free versions of Legacy Family Tree and Personal Ancestral Files Utilize both online and offline research techniques and tools Follow the clues to uncover your familys legacy—and have fun along the way!

1721.95 РУБ



Dave Crenshaw Invaluable. The Secret to Becoming Irreplaceable

A business fable for anyone feeling overwhelmed, underpaid, and frustrated in their job From the author of The Myth of Multitasking comes Invaluable, a business fable that empowers the frustrated and overworked to understand the value of their time. At the fictitious company GreenGarb, twenty-something Jason is discontent in his entry-level position, feeling his skills and knowledge are being underutilized; mid-level manager Tracy is overwhelmed by her own workload and needy direct reports; and CEO Helen needs them to sort it out productively. Jasons grandfather Charlie plants the seed of a new perspective in Jason mind: before he can get a raise, he must prove he deserves the raise. He must establish the value of his time, rather than expecting to be paid what he thinks he is worth. Time management consultant Phil helps them determine how they spend their time, and what it costs, with easy-to-follow worksheets that map what their actions and time are worth. Offers solid advice for determining just how «invaluable» you are to your boss and customers Shows how to create a productive framework of cooperation in the workplace Includes an appendix of worksheets and examples that offer concrete tools that can be applied immediately The Myth of Multitasking taught readers how to take control of their time. Invaluable shows readers how to increase the value of the time they do spend working.

1272.02 РУБ



Judy Apps Voice and Speaking Skills For Dummies

Find your voice, and communicate with confidence Ever wondered why nobody hears you in meetings, or wished people would take you more seriously? Or maybe youre unhappy with your accent, or you feel insecure about your high-pitched or monotonous voice? Voice and Speaking Skills For Dummies will help you to discover the power of your voice, understand how it works, and use your voice like a professional whether in meetings, addressing an audience, or standing in front of a classroom. Take a deep breath, relax those vocal cords, and make your speech sparkle! Were not all planning to become politicians, or likely to address large audiences on a regular basis, but we all need to be able to communicate well to achieve success. Certain professions require a high level of vocal confidence, notably teachers and business leaders. As well as using body language effectively, we also rely on our voice to convey passion, exude enthusiasm, and command attention–and thats before weve considered the content of our words! A clear understanding of how your voice works, how to maximize its effectiveness, and ways to overcome voice gremlins such as speaking too fast, stuttering, or sounding childish, is pivotal to enabling you to succeed, whatever the situation. Highlights the importance of your voice, explains how to use it effectively Gives you confidence in public speaking Helps you use your voice to make a great first impression in all aspects of your life Includes a CD with vocal exercises to help you communicate with confidence. Whether youre looking to improve your speaking skills for work or personal gain–or both–Voice and Speaking Skills For Dummies gives you everything you need to find your voice and communicate with confidence. Note: CD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

1594.35 РУБ



Daniel Waisberg Google Analytics Integrations

Get a complete view of your customers and make your marketing analysis more meaningful How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You’ll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Explains proven techniques and best practices for collecting clean and accurate information from the start Shows you how to import your organization’s marketing and customer data into Google Analytics Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action Google Analytics Integration is your in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line.

1913.99 РУБ



Marc Kielburger Take Action!. A Guide to Active Citizenship

* Raise awareness * Start a club * Use the media * Make a difference * Get involved * Choose an issue * Build a team * Have fun! Make a difference in your hometown and around the world! Inspired by the vision, spirit, and activities of thousands of kids working to improve the lives of others, Take Action! shows how you, too, can change the world. Authors Marc Kielburger and Craig Kielburger are the founders of Leaders Today, an organization dedicated to helping young people realize their fullest potential and become socially involved. Their remarkable work has been profiled on Oprah and on many national news shows, as well as in magazines and newspapers across the U.S. and Canada. Now, with Take Action!, they provide easy-to-follow guidelines for making a difference in the lives of people all over the globe. By following the valuable tips, strategies, and examples in this book, youll get organized and start tackling important issues in your community, your school, your country, and around the world. From writing letters and public speaking to planning fundraisers, preparing petitions, and working with the media, Take Action! covers all the basics of how to become socially involved-and have fun at the same time! Youll discover how you and your friends can join the fight for childrens rights, get involved in environmental issues, help those suffering from hunger and poverty, and much more. Youll also meet other extraordinary young people like yourself who turned their thoughts and passion into action and have made a tremendous impact on these issues. There are no limits to what you can accomplish. You can be a leader and help others today-all you have to do is Take Action!

1296.89 РУБ



Cathy Greenberg L. What Happy Working Mothers Know. How New Findings in Positive Psychology Can Lead to a Healthy and Work/Life Balance

A fact-based and proven approach to help working mothers rediscover happiness as they balance their duties at home and work Science and sociology have made great strides in understanding what makes us happy and how we achieve it. For working mothers who face endless demands on their time and attention, What Happy Working Mothers Know provides scientifically proven and practical ways to find the right balance and replace stress with happiness. Written by a behavioral scientist and global leadership guru, and an international lawyer and career coach, this mom-friendly guide offers practical tactics that truly work. The demands of juggling work and home lead many women to try to do everything and be everything to everyone. In the effort to be Superwoman, many women lose sight of what makes them happy and they fail to realize how important their happiness is to being a good worker and a good mother. The key to being your best at everything you do is to take care of your happiness the way you take care of your health, through conscious choices every day. You’ll learn to overcome obstacles, apply lessons learned at work to your motherhood skills, and learn lessons from your children that you can apply at work. Includes interactive activities that illustrate important lessons in the book Shows you how to use positive psychology to shift from a scarcity mentality to an abundance mentality for workplace success Helps you tap into your own sense of joy every day for your own happiness and the happiness of those around you Science-based and packed with real case studies of real working moms Written by authors with impeccable qualifications and real-world experience Many moms raise great kids and achieve the professional success they desire and deserve, but if they aren’t happy, what’s the point? This book doesn’t show you how to have it all, but how to have all the things that really matter.

1527.36 РУБ



Robert Kao BlackBerry Storm For Dummies

Take your smartphone by storm and learn how to maximize its performance RIMs next generation release of the BlackBerry Storm features an updated touch screen keyboard and WiFi. Its also noticeably thinner, lighter, and faster! With this updated release comes new—and more complex—features. This easy-to-understand guide provides you with valuable information to unlock the full potential for this powerful handheld. Focused on the new and exciting features of the BlackBerry Storm, this book shows you how to use the touch screen, enter and maintain your contacts, manage your appointments and meetings, create and manage your To-Do lists, and much, much more. Introduces the new WiFi capabilities of the BlackBerry Storm Shows you how to get organized with your contacts, appointments, meetings, e-mail, and more Demonstrates how to sync up with your desktop Helps you find your way by using your BlackBerry Storm as a GPS device Provides instructions for taking great photos Learn to take full advantage of everything your new BlackBerry Storm has to offer!

1594.35 РУБ



Beth Hayden Pinfluence. The Complete Guide to Marketing Your Business with Pinterest

How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on «pinboards» (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.

1272.02 РУБ



Jon Paz Salesforce Service Cloud For Dummies

Learn how to provide top-grade customer service anywhere, anytime with Salesforce Service Cloud Salesforce Service Cloud empowers your service organization to interact with customers through any channel and provide an individualized experience that will be worth sharing—for your customers and for your company. Salesforce Service Cloud For Dummies is one the first books to focus specifically on Salesforce Service Cloud software. With it, youll discover how to set up a sophisticated support center for your business in a matter of a few hours. Whether youre a service executive, manager, support agent, or system administrator, you will discover how to maximize usage of Service Cloud through best practices and step-by-step guidelines. This book will help your customer service departments gain a holistic view of the customers they serve, and provide your customers with meaningful, efficient interactions. Examines how to enable your agents to provide efficient service Discusses how to interact with customers through any channel Offers insights on improving internal communication and collaboration Shows how to resolve customers questions in a timely manner Take advantage of this opportunity to be heard above your competition with the help of Salesforce Service Cloud For Dummies.

1913.35 РУБ



Kate Burton Boost Your Confidence In A Day For Dummies

Take positive steps to develop your confidence in all areas of your life Boost Your Confidence In a Day will help you to discover your confident self and become more effective in your day-to-day life. Designed to contain a day’s reading, this handy guide helps you to assess your current confidence levels, identify the obstacles that are holding you back, and to connect with your emotions and values to help you live a happy, confident life. Open the book and find: A reminder of the key ingredients of confidence Practical guidance for assessing your confidence levels Ways to move on from the grip of negative emotions How to handle your emotions and identify your values Top tips for living a powerful, confident life

320.48 РУБ



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Frank Wiginton How to Eat an Elephant. Achieving Financial Success One Bite at a Time

Take control of your personal finances—one bite at a time Getting your financial house in order is a big job. At first, you might even feel like youve bitten off more than you can chew. But dont give up! In How to Eat an Elephant, youll gain vital understanding of important personal finance basics in just one day a month. Rather than tackle the beast in one bite, youll master it a little bit at a time. Supported by online resources, tools, and reports, youll complete fundamental tasks and gain fundamental understanding in an orderly and effective way. With practical, easy-to-understand guidance, this book will show you how to reduce your debt and save on interest; improve your understanding of personal finance basics and gain new confidence; reduce stress and anxiety about your money; and use powerful online tools to organize all your financial information. Offers a structured, non-intimidating approach to personal finance that can be mastered in four hours a month Covers vital topics like budgeting, life insurance, investment products, retirement planning, wills and powers of attorney, and much more Written by Frank Wiginton, one of Canada’s best-known personal finance speakers and gurus If its time to take charge of your financial life, look no further. How to Eat an Elephant offers real solutions that will save you time, money, and headaches.

1531.19 РУБ




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